Our Story

Welcome to Subheccha Naturals 🌿

Every name carries a soul, and ours carries a blessing.
“Subheccha” means Good Wishes—a promise we extend not just to the people we touch, but to the planet we live on.

Subheccha Naturals was born from a vision: a vision of rural women standing tall, empowered and independent; of farmlands flourishing with organic life; of communities thriving in harmony with nature.

This vision was seeded by Sanjay Kaushik, a changemaker who has devoted over 20 years of his life to selfless service through the NGO Uthaan. His journey is deeply rooted in Vermiculture, Organic Cultivation, Herbal Planting, Animal Welfare, the Green Movement, Conservation of Non-Renewable Fossil Fuels, and Women’s Upliftment.

Through Subheccha Naturals, he carries forward this legacy—transforming compassion into action. Here, rural women are not just workers; they are leaders, artisans of change, and pillars of strength. With training, opportunities, and a platform for financial independence, they step into a future where dignity, self-reliance, and pride bloom together.

What We Believe In đŸŒ±

We believe that what we give to the earth, it returns manifold. That is why every product we create is 100% natural, eco-friendly, and chemical-free. They are not merely products—they are offerings: gentle to the skin, healing to the soul, and kind to the environment.

 

Each soap, each blend, each creation carries two stories within it—one of a woman’s empowered journey, and the other of a healthier, more sustainable planet.

Our Mission ✹

Woman in a pink and green traditional outfit holding a basket of fruits in an orchard.  

At Subheccha Naturals, our purpose is simple yet powerful:

  • 🌿 To nurture the earth through sustainable farming, organic cultivation, and herbal planting.
  • đŸ‘©đŸŒŸ To empower rural women with training, skills, and opportunities for financial independence.
  • 💚 To spread the light of women’s empowerment, helping them carve their own path of success and dignity.
  • đŸ§Œ To create products that are as pure as nature itself—soothing for your skin, safe for your health, and free from harmful chemicals—so that caring for yourself also means caring for the planet.

Join Our Family 💌

When you choose Subheccha Naturals, you don’t just buy a product—you become part of a movement. A movement of good wishes, good health, and good change.

Join our family to receive exclusive offers, heartfelt updates, and stories of transformation that remind us of the simple truth: when women and nature thrive, the whole world blossoms. 🌾